Name: Asian Brand Strategy 2E (Only Copy)
SKU: CH658333788
Availability: InStock

Asian Brand Strategy 2E (Only Copy)

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Book Title: Asian Brand Strategy 2E (Only Copy)
ISBN: 9781137359162
By Author(s):MARTIN ROLL
By Publisher:SPRINGER NATURE
Format:HC

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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