Name: UNIVERSAL PRINCIPLES OF BRANDING 100 KEY CONCEPTS
SKU: CS17758922722
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Book

UNIVERSAL PRINCIPLES OF BRANDING 100 KEY CONCEPTS

SKU:CS17758922722
Category:Book

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Author: Mark Kingsley
216 pages

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

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